http://www.businessinsider.com/e-readers-could-be-the-answer-pulishers-are-looking-for-2010-1
n the online survey, L.E.K. Consulting polled 2,000 households in December 2009. 1 in 10 respondents owned an e-reader, and they significantly increased their newspaper, book, and magazine reading in the past year compared to non-e-reader owners, according to a review of the study on MediaWeek.
The study found that heavy e-reader users increased their newspaper consumption nearly 60% in 2009, citing affordability and access to better information. People who don't use e-readers increased their newspaper reading only 7%, according to the study.
The study has been released at a time when e-reader frenzy is at an all-time high. Apple is readying their big announcement about their tablet device on Jan, 27. The Wall Street Journal and The New York Posteach announced in December they would be available for subscription on the new Sony e-reader. TheTimes already has a close relationship with the Kindle.
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