소셜미디어의 매체로서의 영향력에 대한 한 조사 연구 결과

아래 내용으로 보면 꽤나 영향력이 높다고 나오지만...

국내에서는 아직은 매체 사용자의 비중이 높지 않은듯 하다....

Key findings include:

• Brand Marketing: Almost 80 percent (78%) of new media users interact with companies or brands via new media sites and tools, an increase of 32 percent from 2008 (59%).
• Corporate Responsibility: Sixty-two percent of users polled believe they can influence business decisions by voicing opinions via new media channels.
• Cause Branding: Nearly eight-in-10 (79%) Americans who are active on new media believe companies and nonprofits should use these channels to raise money and awareness for causes. Yet, fewer than one-in-five users (18%) have made a donation through new media.

출처 : http://www.coneinc.com/2009-consumer-new-media-study?utm_source=twitterfeed&utm_medium=twitter

2009 Cone Consumer New Media Study